A hospitality setting that reflects GRIT’s focus on better stays

WHY GRIT EXISTS

Built for Resorts That Want to Own Their Growth.

Built for Resorts That Want to Own Their Growth.

GRIT is a hospitality marketing agency based in Balamban, Cebu, helping resorts increase direct bookings through Local SEO, Google Business Profile optimization, website optimization, AI automation, and digital growth systems.

OUR STORY

From Upwork to Cebu, Philippines.

From Upwork to Cebu, Philippines.

GRIT. began in 2018 as a small digital marketing team serving clients on Upwork. For seven years we worked with businesses across the United States, Canada, Australia, the United Kingdom and beyond, building social media strategies focused on one thing: generating real leads, not just likes.

GRIT. began in 2018 as a small digital marketing team serving clients on Upwork. For seven years we worked with businesses across the United States, Canada, Australia, the United Kingdom and beyond, building social media strategies focused on one thing: generating real leads, not just likes.

Along the way we served more than 700 clients, and we learned what separates marketing that looks good from marketing that brings in customers.

Along the way we served more than 700 clients, and we learned what separates marketing that looks good from marketing that brings in customers.

In 2025 we turned our focus home. Working from Cebu, we kept seeing beautiful Cebu resorts deliver unforgettable stays while giving away 15–20% of every booking to online travel agencies. We knew the systems our international clients relied on could change that.

In 2025 we turned our focus home. Working from Cebu, we kept seeing beautiful Cebu resorts deliver unforgettable stays while giving away 15–20% of every booking to online travel agencies. We knew the systems our international clients relied on could change that.

Today, GRIT. brings what we learned on the international stage to resorts here in Cebu, helping them get found on Google, earn guest trust, and win more bookings directly.

Today, GRIT. brings what we learned on the international stage to resorts here in Cebu, helping them get found on Google, earn guest trust, and win more bookings directly.

The Company Behind GRIT.

REGISTERED COMPANY

Aithre Freelance Services Corp.
SEC Registration No. 2022120077993-14
Philippines

FOUNDER

Nhoret Jay Pormento

CEO · GRIT.

LinkedIn

COMPANY MILESTONES

Year founded: 2018
Upwork and direct clients served: 700+

HEAD OFFICE

Upper Alang Alang, Buanoy, Balamban, 6041 Cebu, Philippines

Amazing Resorts Deserve More Than OTA Dependence.

We founded GRIT after seeing too many exceptional resorts rely almost entirely on online travel agencies while their own websites generated very few direct bookings. Our mission is to help hospitality businesses build digital systems they own, so every improvement contributes to long-term growth, not third-party platforms.

Why Resort Owners Choose GRIT

Hospitality Focus

We specialize in resorts and hospitality businesses, not general marketing.

Local Partnership

Based in Balamban, Cebu, we collaborate directly with resort owners and on-site teams.

Proven Experience

Our experience includes hospitality businesses across the Philippines, Australia, the United States, Scotland, and the U.S. Virgin Islands.

Sustainable Growth

We build digital systems that continue generating direct bookings long after a campaign ends.

What GRIT Stands For

Growth

Every strategy should contribute to measurable business growth.

Resilience

Build systems that continue performing over time.

Integrity

Honest recommendations backed by real results.

Teamwork

Work alongside resort owners and their teams—not just as a vendor.

Let’s Build a Stronger Direct Booking Strategy

Let’s Build a Stronger Direct Booking Strategy

Whether you’re launching a boutique resort or improving an established property, we’ll help you identify opportunities to increase direct bookings and strengthen your digital presence.

Whether you’re launching a boutique resort or improving an established property, we’ll help you identify opportunities to increase direct bookings and strengthen your digital presence.

Book Your Free Resort Growth Audit